Back-to-school season is a prime opportunity to drive sales and grow your affiliate partnerships. With US back-to-school spending projected to hit $41.5 billion in 2025 (National Retail Federation), this is a critical time for advertisers to leverage affiliate marketing. We prepared a guide to provide you with fresh, actionable strategies to maximize your campaigns! Here’s how to make the most of the back-to-school rush in a conversational, professional tone.
A/B testing, or split testing, compares two versions of an ad, landing page, or call-to-action to see which performs better based on metrics like click-through rates or conversions. Advertisers and affiliate marketers on platforms like LinkHaitao use it to optimize campaigns and boost returns. It’s essential because affiliate marketing is highly competitive—projected to hit $36.9 billion by 2030—and small tweaks, like changing a headline or image, can significantly increase engagement and revenue. A/B testing provides data-driven insights, reduces risks, and helps campaigns stand out in a crowded market.
Augmented reality isn’t just a novelty—it’s a game-changer for affiliate marketing. According to Grand View Research, the global virtual try-on market—driven by AR—reached an estimated USD 9.17 billion in 2023 and is projected to surge to USD 46.42 billion by 2030, growing at a CAGR of 26.4%.
Amazon Prime Day 2025 is shaping up to be the biggest one yet. Running from July 8 to 11, the extended four-day event offers more room than ever for advertisers to drive conversions, reach new markets, and build long-term brand visibility.
The food and beverage industry has long been a staple in consumer spending, with the continued growth of e-commerce, food delivery, and direct-to-consumer (DTC) models, more brands are turning to affiliate marketing to expand their digital reach. Whether you’re a gourmet snack company, a sustainable beverage brand, or a meal kit service, affiliate marketing offers scalable, performance-based opportunities to grow your brand, drive online sales, and connect with audiences that align with your values.
The 6.18 Shopping Festival—also known as the Mid-Year Sale—has evolved into one of the most significant global e-commerce events outside of Black Friday and Cyber Monday. Originally launched as a regional retail promotion, 6.18 is now a massive mid-year revenue driver embraced by international brands and platforms.
Advertisers are increasingly recognizing the unparalleled value of niche marketing. By targeting specific, well-defined audiences, brands can achieve higher engagement, better conversion rates, and a more substantial Return On Investment. This approach is not just a passing trend, but a strategic shift backed by compelling statistics and market insights.
The global pet care market was valued at over $246 billion in 2023 and is projected to reach more than $368 billion by 2030, growing at a CAGR of 5.8%. (IFortune Business Insights, 2024) The industry is booming—and it's not just in traditional retail spaces. As more pet owners shop online for everything from premium food to stylish accessories, the opportunity for advertisers in the pet care sector to grow through affiliate marketing has never been stronger.
The first day of the summer solstice is when the sun reaches its highest point in the sky, and it means your affiliate marketing strategy should too!
Mother’s Day is more than just a sentimental holiday—it’s a golden opportunity for advertisers to tap into one of the most emotionally driven shopping seasons of the year. From personalized gifts and flowers to beauty products, fashion, and experiences, online shoppers are ready to spend on thoughtful gifts that show appreciation for the moms in their lives. For advertisers running affiliate programs, this is the perfect time to launch seasonal campaigns that convert.
The July 4th weekend brings more than just fireworks—it’s a high-impact opportunity for affiliate publishers and advertisers to drive meaningful engagement and conversions. At LinkHaitao, we’re celebrating with a curated lineup of merchant promotions designed to align with current shopping trends and consumer interests.
Affiliate marketing has become a key performance-driven strategy across a wide range of verticals, and the personal finance niche is no exception. In a category where consumer trust and informed decision-making are paramount, affiliate partnerships offer a unique opportunity for advertisers to drive high-intent traffic, boost conversions, and position their brand in front of a financially savvy audience.